Designed packaging and campaign work across a number of Mondelēz brands, with particular brand ownership of OREO. Led explorations for product innovation and rollout of existing SKUs.

Pulling from more than 330,000,000 points of cultural data, The Black Elevation Map is an immersive digital experience that reimagines the American landscape by visualizing the heights of Black Culture on a dynamic, searchable elevation map. The greater the density of data, the higher the elevation.

Explore the experience at BlackElevationMap.com

"A modern green book"
Afroturrk

"The Black excellence visual we’ve needed"
Travel Noire


AWARDS:

GOLD / CANNES LIONS / CREATIVE DATA - DATA INTEGRATION / BLACK ELEVATION MAP

SILVER / CANNES LIONS / CREATIVE DATA - DATA VISUALISATION / BLACK ELEVATION MAP

WINNER / WEBBY AWARDS / WEBSITES & MOBILE SITES - BEST MOBILE USER INTERFACE / BLACK ELEVATION MAP

GOLD / GERETY AWARDS / COMMUNICATION / BLACK ELEVATION MAP

GRAND PRIX OF GRAND PRIX / THE DRUM AWARDS / BLACK ELEVATION MAP

WINNER / THE DRUM AWARDS / GRAND PRIX / BLACK ELEVATION MAP

WINNER / THE DRUM AWARDS / MOST EFFECTIVE USE OF DATA / BLACK ELEVATION MAP

CAMPAIGN OF THE YEAR / CAMPAIGN BIG AWARDS / BLACK ELEVATION MAP

GRAND PRIX AWARD / ANA MULTICULTURAL EXCELLENCE AWARDS / BLACK ELEVATION MAP

GRAND PRIZE WINNER / ANA MULTICULTURAL EXCELLENCE AWARDS / SMALL BUDGET / BLACK ELEVATION MAP

GOLD / CMA AWARDS / MARTECH IN CONSUMER PRODUCTS & SERVICES / BLACK ELEVATION MAP

GOLD / CMA AWARDS / BRAND BUILDING IN CONSUMER PRODUCTS & SERVICES / BLACK ELEVATION MAP

& more

The Hofmeister Kink is an iconic design feature that has graced virtually every BMW since 1962. To celebrate its 60th anniversary, we created custom-built artificial intelligence to recognize and pinpoint the location of every Hofmeister Kink-shaped road in the U.S. — all 55,241 of them.

Find your own Hofmeister Kink-shaped roads at hofmeisterkink.com

“It’s remarkable how much work and expertise went into this fun celebration of the automaker’s history.”
Jalopnik

AWARDS:

SHORTLIST x11 / THE ONE SHOW

SHORTLIST x10 / ADC AWARDS

Early concept packaging design and illustration for a tepache Mexican soda product that did not go see production. Elements of talavera tiles and Mexican traditional tattoos hint at heritage and authenticity without being overt.

Welcome to the re:generation.

Regenerating nature means facing biodiversity loss head-on. It depends on action from people who care — people like you. By growing native plants, you can make a meaningful, measurable difference.

re:grow is your step-by-step guide on how to move from caring to acting. By growing native plants, you will be creating, restoring and stewarding habitat for wildlife and removing carbon from the atmosphere.

Don’t think you have a green thumb? That’s OK, you can start by discovering new knowledge on re:grow. Then you’ll be ready to plant and connect with others about growing native plants! Each step you take is measured and adds up to a bigger collective impact for nature and climate.

Campaign included visual brand identity, web banners, landing page, social assets, and OLV.

Led brand redesign for Natural One juices, with “100% natural fruit juices” as the guiding message.

Packaging design and illustration capturing the magic of Canadian winters for Earth’s Own festive seasonal offering: Oat Nog.

Packaging designs and illustrations done for Organic Meadow’s new line of on-the-go beverages and snacks for the whole family. Child-like imagination and whimsical imagery were used to explore the concept of taking these products anywhere your adventures may take you.

Designs for freelance illustration/design clients including Emmy B clothing, Royal Castles Band, Pin Wizards bowling team, Ethan & Vanessa’s wedding, and more, as well as Performance Art Agency’s social media.

Having been cursed with an eternal struggle to nail down my own ‘design style’, I love to push myself to explore new areas of illustration and design, and help bring to life the unique visions of the clients and brands I work with.

In order to create a smooth workflow between our art directors/designers and the development team, I built a master document of over 200 dynamic components from headers, to buttons, to legal copy modules. All modules were build responsive to enable quick copy flow-in and streamline the CRM process.